Al Ahli Holding Group announces Little Manila
Al Ahli Holding Group has secured the exclusive franchise rights for six of the Philippines’ most beloved food and beverage brands. These will be formed into the Little Manila themed restaurants and will be initially opened across the GCC region primarily targeting around 2.5 million Filipino expat community, followed by multiples stores in different international markets.
The Little Manila themed restaurant format will incorporate an array of delicacies from Binalot, Jay-J’s, Fruitas Group, Mochi Crème, Zagu and Fiftea – under appetisers, main course meals, desserts and beverages. Each of these brands have been handpicked to bring together an exciting variety of food and beverage options under one roof.
“AAHG has chosen some of the best Filipino food and beverage brands for Little Manila to bring the popular cuisine from Philippines, to cater not only to the vast Filipino expat community, but also to those eager to explore the different gastronomic delights throughout the United Arab Emirates and in different international markets,” Mr Khammas said.
The Little Manila themed retail concept is expected to open its first outlet in Dubai by the end of first quarter of 2015. AAHG is geared up to aggressively promote the Little Manila themed outlets across different international markets and plans to roll out over 20 outlets in 5 years.