Originating from Shanghai, China in the year 2007, Fiftea International was established in the Philippines in the year 2013 with the motive of becoming the highest global franchise distributor. The brand soon gathered fame in the region, winning the hearts of people. Taiwanese milk tea store ‘Fiftea’ brought its own brand of refreshments to the Philippines, which was the first market outside Taiwan and China that the brand had explored. The brand is in the process of rapidly expanding internationally.
The idea to open a milk tea brand emerged from Dr. Si Chung Chang’s intriguing observation four years ago about the growth of Chinese milk tea companies in Philippines. Based on this market trend, Dr Chang decided to open his new business, choosing Fiftea that since 1994 has grown to about 500 stores in Taiwan today.
The company aspires to be the world leader in the concept of the teahouse revival, revitalizing tea as the healthy alternative to coffee.
The ‘50’ in the brand name represents the number of steps involved in serving the deliciously healthy cup of milk tea, starting from the tea leaves to the final brew of good milk tea. With the motto guaranteeing freshness everyday driving Fiftea, the brand maintains the coveted Golden ratio for every fresh cup that they serve.
The ingredients are their pride and every Fiftea milk tea served, maintains the high quality and consistency trademark of the brand. Experience is deemed necessary to produce Fiftea’s milk tea team lineup and only years of training would ensure that while serving the products, high quality and consistency needs to be maintained.
The brand propagates that while preparing the finest creamy milk tea, the tea leaves need to be carefully brewed in the traditional way to generate the freshest flavors and nutrients. From maintaining precise boiling temperatures, to storing the brew exactly for three hours, and even using the appropriate and accurate measurements for all ingredients used, the technology employed is what sets the brand apart.
Fiftea’s taste is exceptional because no matter where you go to (in Taiwan or China), the quality and the taste remains the same. No additional sugar or water is added to adjust the quantity. Even if the order is customized, quality and consistency is still maintained.
- Jade Lemon Green Tea
- Assam Red Milk Tea
- Olongu Milk Tea
- Honey Green Tea
- Charcoal Roasted Olongu Tea
- Yakult Lemon Juice
- Caramel Red Tea Latte